Fully customizable pricing system for video licensing fees
This calculator provides estimated licensing fees based on your custom pricing structure. Actual costs may vary depending on content owner, specific usage rights, and market conditions.
Calculate your Video Licensing Fee effortlessly. This tool helps you figure out how much it might cost to use a video for things like social media, TV, or your website. I’m going to explain how it works in a simple way, like we’re chatting, and show you different examples so you can see how the fees are calculated. Let’s make it easy to understand!
When you open the calculator, you’ll see two tabs: one called “Calculator” and another called “Price Settings.” The Calculator tab is where you put in your details to get a price. The Price Settings tab lets you change the numbers if you want, but we’ll focus on the Calculator tab first because that’s where the action happens.
In the Calculator tab, you fill out some fields about your video and how you’ll use it. You pick a license type, like “Social Media” or “TV,” choose where it’ll be shown, how long you need it, how many minutes the video is, how many people will watch it, and if you want it exclusive or not. After that, you hit the “Calculate License Fee” button, and it gives you a total price with a breakdown to show how it got there.
Now, let’s talk about how the calculator does its math. It follows a few steps, and I’ll walk you through them with examples so you can see it in action.
The calculator starts with a base price, adjusts it for your video’s length, adds some multipliers based on your choices, and then sometimes gives a discount. Here’s how it works, step by step, in plain words.
First, it looks at the license type you picked and how long you want it. Every license type has a price per month. Say “Social Media” is $50 per month. If you want it for 6 months, it multiplies $50 by 6, so that’s $300 to start with. That’s your base fee.
But if you pick a lifetime license instead, it does something different. It takes that monthly price, multiplies it by 12 to get a year’s cost, and then multiplies that by a big number, like 10, to make it a one-time fee. So, $50 times 12 is $600, and $600 times 10 is $6,000 for a lifetime base fee.
Next, it checks how long your video is. There’s a “base length” it compares to, usually 5 minutes. If your video is 5 minutes, nothing changes. If it’s shorter, like 2 minutes, it divides 2 by 5, which is 0.4, and multiplies your base fee by that. If it’s longer, like 10 minutes, it divides 10 by 5, which is 2, and multiplies by that instead.
After that, it looks at where you’re showing the video, how big your audience is, and if it’s exclusive. Each of these has a multiplier, a number that makes the price go up. For example, “Local” might be 1 (no change), “National” might be 3, and “Worldwide” might be 8. Audience size could be 1 for small, 2 for medium, or 4 for large. Exclusivity might be 1 for non-exclusive or 4 for fully exclusive. It multiplies your fee by all these numbers, one after the other.
Finally, if you picked months instead of lifetime and it’s a long time, like 12 or 24 months, it might give you a discount. For 12 months, maybe 10% off. For 24 months, maybe 20% off. Lifetime licenses don’t get this discount.
Let’s try some examples so you can see how it all comes together.
Imagine you’re a small business with a 2-minute video for your website, and you need it for 6 months. You pick “Website/Blog” as the license type, which costs $100 per month. You choose “Local/City” for where it’ll show, 6 months for how long, “Small” for audience size, and “Non-Exclusive” because you don’t mind if others use it too.
Here’s how it calculates:
Start with the base fee. It’s $100 per month, and you want 6 months, so $100 times 6 is $600.
Now, adjust for video length. Your video is 2 minutes, and the base length is 5 minutes. So, 2 divided by 5 is 0.4. Take $600 and multiply by 0.4, that’s $240.
Then come the multipliers. “Local/City” is 1, “Small” audience is 1, and “Non-Exclusive” is 1. So, $240 times 1 times 1 times 1 is still $240.
Since 6 months isn’t long enough for a discount, you’re done. The total is $240. Easy, right?
Now, let’s say you’re a company making a 1-minute TV commercial to show all over the country for 24 months. You pick “TV/Broadcast,” which is $1,000 per month. You choose “National” for the territory, 24 months, “Large” for audience size because lots of people will see it, and “Full Exclusive” so no one else can use it.
Here’s the math:
Base fee first. It’s $1,000 per month for 24 months. So, $1,000 times 24 is $24,000.
Video length next. Your video is 1 minute, base length is 5 minutes. So, 1 divided by 5 is 0.2. Multiply $24,000 by 0.2, that’s $4,800.
Now the multipliers. “National” is 3, “Large” audience is 4, and “Full Exclusive” is 4. Start with $4,800, multiply by 3, that’s $14,400. Then by 4 for audience, that’s $57,600. Then by 4 for exclusivity, that’s $230,400.
Since it’s 24 months, you get a discount, let’s say 20%. Take 20% of $230,400, which is $46,080. Subtract that from $230,400, and you get $184,320.
So, your total is $184,320. It’s a big number, but it’s a national TV ad for two years with no one else using it!
What if you want a video on social media forever? You pick “Social Media” at $50 per month, “Worldwide” because it’s online everywhere, “Lifetime” for duration, a 5-minute video, “Massive” audience because you hope millions see it, and “Limited Exclusive” so only a few others can use it.
Here’s how it goes:
For lifetime, it’s different. First, $50 per month times 12 is $600 for a year. Lifetime multiplies that by 10, so $600 times 10 is $6,000 as the base fee.
Video length is 5 minutes, same as the base length, so 5 divided by 5 is 1. Multiply $6,000 by 1, still $6,000.
Multipliers now. “Worldwide” is 8, “Massive” audience is 8, and “Limited Exclusive” is 2. So, $6,000 times 8 is $48,000. Then times 8 is $384,000. Then times 2 is $768,000.
No discount for lifetime, so the total is $768,000. That’s what a lifetime license could cost with a huge audience all over the world!
When you hit that “Calculate License Fee” button, it doesn’t just give you a number. It shows you a breakdown. For the website example, it might look like this: Base fee $600, adjusted for 2 minutes to $240, then all multipliers are 1, no discount, total $240. It’s clear and shows you every step.
If you don’t like the prices or want to add something new, go to the “Price Settings” tab. You can change the base price, add a new type like “Podcast,” or make “Worldwide” a different multiplier. It saves everything in your browser, so it’s there next time. If you mess up, hit “Reset to Defaults” to start over.
This is just an estimate. Real prices might change when you talk to the video owner. Also, your settings stay in your browser, so if you clear your data, they’ll go back to default.
That’s it! Now you know how the calculator works and how it figures out fees with different choices. Try it out, play with the options, and see what happens. You’ve got this!