What You Will Get From This Blog?
In this blog, I’ll show you real-world product photography examples that you can use for inspiration. Whether you’re a photographer or an e-commerce seller, these styles will help you create photos that impress your audiences and increase sales.
Trending Product Photography Examples
Glossier’s Color Block Magic

Glossier has revolutionized beauty product photography with their signature color block style. This approach isn’t just about pretty pictures – it’s a masterclass in visual branding. By using bold, contrasting backgrounds, they create images that stop the scroll and make their minimalist packaging pop off the screen.
Why This Style Works:
- Creates instant visual impact in crowded social media feeds
- Makes products appear modern and aspirational
- Perfect for brands with minimalist packaging
- Highly effective for beauty and lifestyle products
Pro Tips for This Style:
- Choose colors that complement your product’s packaging
- Experiment with different textures for the background
- Keep compositions simple and focused
- Use soft, even lighting to minimize shadows
Face Theory’s Abstract Product Photography

Abstract photography highlights textures, colors, and overall product feel. Face Theory uses this style to make their brand appear artistic and modern. It’s perfect for showcasing luxury items like perfumes and high-end fashion.
Why This Style Works:
- Makes products look premium and stylish
- Focuses on details like texture and color
- Gives a sense of creativity and uniqueness
Pro Tips for This Style:
- Use soft lighting to bring out textures
- Try bold and contrasting colors
- Focus on one feature of the product
The North Face’s Outdoor Product Photography

Outdoor photography places products in real-world settings. The North Face captures gear like jackets and hiking boots in action, showing their functionality and durability.
Why This Style Works:
- Shows products being used in real-life situations
- Appeals to outdoor and adventure lovers
- Makes products look practical and reliable
Pro Tips for This Style:
- Photograph products in natural light
- Choose a background that matches the product’s purpose
- Show people using the products for better storytelling
Daniel Wellington’s Minimalist Product Photography

Minimalist photography focuses on clean and simple backgrounds. Daniel Wellington uses this style to highlight the elegance of their watches, keeping all the attention on the product.
Why This Style Works:
- Highlights the product without distractions
- Makes items look elegant and classy
- Creates a professional and polished image
Pro Tips for This Style:
- Use a plain white or neutral background
- Focus on small details of the product
- Keep the lighting soft and even
Fenty Beauty’s Flat Lay Photography

Flat lay photography arranges products with props in a creative way. Fenty Beauty uses this style to tell stories and make their makeup items look relatable and stylish.
Why This Style Works:
- Tells a visual story about the product
- Works great for social media content
- Highlights multiple items at once
Pro Tips for This Style:
- Arrange products neatly and symmetrically
- Use props that match your product’s theme
- Play with colors and textures to make the image pop
Apple’s White Background Photography

Apple uses clean white backgrounds to make their products look sleek and professional. This style is perfect for showcasing every detail without any distractions.
Why This Style Works:
- Makes products look modern and clean
- Draws attention to the product itself
- Creates a sense of trust and professionalism
Pro Tips for This Style:
- Use bright and even lighting
- Avoid clutter in the composition
- Focus on sharp and high-quality images
YETI’s Lifestyle Photography

YETI captures their coolers and tumblers in real-life adventures like camping and kayaking, creating a strong emotional connection with outdoor enthusiasts.
Why This Style Works:
- Connects the product to a lifestyle
- Engages audiences through storytelling
- Perfect for outdoor and adventure brands
- Encourages emotional buying decisions
Pro Tips for This Style:
- Photograph products in action for authenticity
- Use real people to create relatable scenarios
- Choose scenic locations that resonate with your brand
- Incorporate natural lighting for a genuine feel
Stockx’s 360-Degree Product Photography

Ever wanted to inspect a pair of shoes online but felt frustrated by static images? Check out Stockx, where you can spin a sneaker to see its sole, stitching, and details up close. This approach allows customers to examine products dynamically, enhancing the online shopping experience.
Why This Style Works:
- Gives customers a detailed, interactive view of products
- Increases buyer confidence by showcasing product quality
- Ideal for shoes, gadgets, and accessories
- Creates a memorable online shopping experience
Pro Tips for This Style:
- Use high-quality 3D rendering tools
- Ensure smooth and responsive interactions
- Highlight key product features in different angles
- Provide zoom functionality for added detail
Tiffany & Co.’s Macro Product Photography

Luxury brands like Tiffany & Co. use macro photography to highlight craftsmanship for their jewelry. This style captures tiny details such as the sparkle of diamonds or the intricate design of a piece, emphasizing quality and elegance.
Why This Style Works:
- Showcases intricate product details
- Highlights craftsmanship and quality
- Creates a luxurious and aspirational feel
- Ideal for jewelry, watches, and small accessories
Pro Tips for This Style:
- Use a macro lens for extreme close-ups
- Focus on textures and reflective surfaces
- Use soft lighting to avoid harsh reflections
- Pair with a minimalist background to draw focus
The Body Shop’s Group Product Photography

Group product photography is a go-to style for promoting bundles and collections. A perfect example is The Body Shop, where their skincare kits are photographed in harmonious, symmetrical setups to emphasize product variety and cohesion.
Why This Style Works:
- Highlights multiple products together
- Encourages upsells and bundled purchases
- Creates a cohesive brand presentation
- Perfect for gift sets and product collections
Pro Tips for This Style:
- Arrange products in a balanced composition
- Use complementary props to enhance the setup
- Highlight key products in the foreground
- Ensure consistent lighting across all items
Cureveda’s Suspended Product Photography

Cureveda uses suspended product photography to highlight sleek packaging and vibrant colors. This technique conveys a sense of lightness and purity, aligning perfectly with the health and wellness theme of their products.
Why This Style Works:
- Creates a sense of motion and dynamism
- Enhances product visibility from all angles
- Appeals to health-conscious and modern audiences
- Perfect for lightweight and organic products
Pro Tips for This Style:
- Use invisible threads or editing to suspend items
- Choose a clean, uncluttered background
- Experiment with dynamic angles for added effect
- Highlight key features with soft lighting
Creed’s Dark and Moody Product Photography

Luxury brands like Creed excel at using dark and moody photography. This style combines deep shadows and golden highlights to evoke sophistication and elegance, perfect for premium products like perfumes and high-end gadgets.
Why This Style Works:
- Creates a luxurious and mysterious atmosphere
- Emphasizes product exclusivity
- Perfect for high-end and luxury items
- Engages audiences with dramatic contrasts
Pro Tips for This Style:
- Use low-key lighting techniques
- Highlight textures and finishes with soft highlights
- Pair with luxurious props like velvet or gold accents
- Focus on subtle yet impactful compositions
Ray-Ban’s Reflections and Shadow Play

Reflection and shadow play photography uses light tricks and reflective surfaces to create artistic, captivating images. Ray-Ban often showcases their glasses with shadows forming interesting shapes. This style works well for fashion accessories, luxury watches, and jewelry.
Why This Style Works:
- Creates striking visuals that draw the viewer’s eye
- Enhances the allure of fashion accessories and luxury items
- Shadows and reflections add a sense of artistry to the product display
- Offers an elegant yet modern look that resonates well on social media
Pro Tips for This Style:
- Experiment with reflective surfaces to create layered visual effects
- Use strong lighting contrasts to define the product’s shape and form
- Focus on the interplay between light and shadow for dynamic compositions
- Keep the background simple to avoid distracting from the product
Bath & Body Works’s Seasonal Themed Product Photography

E-commerce brands like Bath & Body Works master this style. Their holiday-themed product display surrounded by festive props creates irresistible visual appeal. Seasonal and holiday-themed photography taps into the emotions of special occasions, making it perfect for Christmas, Valentine’s Day, or Black Friday promotions.
Why This Style Works:
- Creates a festive atmosphere that connects emotionally with customers
- Promotes products by associating them with special occasions
- Seasonal themes help drive urgency and appeal to shoppers
- Visually appealing for social media marketing during holidays
Pro Tips for This Style:
- Incorporate seasonal props that complement the product
- Focus on warm tones and festive colors to evoke holiday cheer
- Utilize creative compositions that highlight both the product and the season
- Ensure lighting is bright to convey the celebratory mood
Recess’s Gradient Background Product Photography

Gradient photography enhances the visual appeal of products like Recess by creating a modern and trendy aesthetic. The use of soft, eye-catching gradients creates a sense of calm and relaxation, aligning perfectly with the brand’s mood-enhancing message. This technique also provides a clean backdrop that allows the product’s vibrant colors to pop, making it visually engaging on social media platforms.
Why This Style Works:
- Creates a serene and calming atmosphere, ideal for wellness and lifestyle brands
- Gradient backgrounds enhance product visibility without overwhelming the viewer
- Bright, smooth gradients attract attention and boost visual interest
- Helps create a modern, on-trend look for contemporary brands
Pro Tips for This Style:
- Experiment with soft gradient transitions to maintain a calm, soothing effect
- Use gradients that complement your product’s color palette
- Keep the background simple to highlight the product itself
- Ensure even lighting to avoid harsh shadows that might distract from the gradient
Be Minimalist’s Monochrome Product Photography

Monochromic product photography is a technique where images are captured using only one color or variations of a single color. In the case of Be Minimalist’s skincare products, the use of a predominantly white background with subtle splashes of white cream creates a clean, minimalist aesthetic. This monochromatic approach emphasizes the purity and simplicity of the products, highlighting their focus on essential ingredients and a streamlined skincare routine.
Why This Style Works:
- Emphasizes the purity and simplicity of the product
- Highlights the product’s key features by removing visual clutter
- Great for luxury and minimalist brands with a focus on essentiality
- Creates a clean, sophisticated visual aesthetic that resonates with modern tastes
Pro Tips for This Style:
- Use varying shades of the same color to create subtle visual interest
- Keep backgrounds simple to allow the product to shine
- Use soft, diffused lighting to maintain a soft, clean look
- Ensure your product’s design aligns with a minimalist aesthetic
Dyson’s Interactive Product Photography

Dyson often uses this style to show how their vacuum cleaners effectively pick up dust, with particles flying into the suction tube in a dynamic, action-oriented shot. This style is ideal for gadgets, home appliances, and fitness equipment, where demonstrating product features boosts customer engagement.
Why This Style Works:
- Visually demonstrates the product’s effectiveness in real-time
- Engages viewers by showcasing the functionality of the product
- Action shots make products appear innovative and dynamic
- Perfect for home appliances or gadgets that rely on performance
Pro Tips for This Style:
- Incorporate motion or action elements that highlight the product’s key features
- Ensure proper lighting to capture the details of the product in action
- Use a fast shutter speed to freeze motion and avoid blur
- Choose simple backgrounds that won’t distract from the product’s demonstration
Lipton Ice Tea’s Splash Product Photography

Lemon slices dropping into the lemon ice tea from Lipton is splash photography that captures dynamic, liquid motion. They use splash photography to highlight freshness. Ideal for beverages and skincare products.
Why This Style Works:
- Conveys a sense of freshness and energy
- Dynamic action engages viewers and creates a sense of excitement
- Great for beverage and skincare brands that want to evoke natural, refreshing qualities
- Visually dynamic content performs well on social media platforms
Pro Tips for This Style:
- Use high-speed photography to capture splashes in sharp detail
- Ensure the background complements the action without overpowering it
- Focus on lighting that highlights the splash’s motion and adds vibrancy to the scene
- Experiment with different liquids and props to create variety in splash photography
Hello Sunday’s Pour-Out Product Photography

The beauty brand Hello Sunday SPF often uses this style on its website. Their visuals highlight the quality and texture in dynamic, close-up shots. This style is especially effective for skin and beauty care products, and food and beverage brands aiming to evoke richness.
Why This Style Works:
- Highlights the product’s texture and richness
- Creates dynamic visuals that emphasize the sensory experience
- Ideal for products where the texture or consistency plays a key role in customer appeal
- Evokes a sense of indulgence and quality, especially for beauty and food products
Pro Tips for This Style:
- Capture close-up shots that emphasize the liquid’s texture and flow
- Use clean, soft lighting to highlight the product’s richness and quality
- Experiment with pouring speeds to create the perfect dynamic motion
- Ensure the background complements the luxurious feel of the product
Earth Hero’s Eco-Friendly Product Photography

Earth Hero sells various eco-friendly products. They use a variety of dried natural elements to reflect sustainability and a connection to nature. They use this style to promote its environmentally conscious products.
Why This Style Works:
- Visually conveys the eco-friendly and sustainable nature of the product
- Natural elements in the photography enhance the brand’s connection to nature
- Appeals to environmentally conscious consumers who value sustainability
- Creates a warm, organic aesthetic that emphasizes eco-friendliness
Pro Tips for This Style:
- Use natural materials like wood, stone, or dried flowers to create earthy compositions
- Ensure that the lighting highlights the natural textures and details of the product
- Maintain a neutral color palette to keep the focus on the product’s eco-friendly qualities
- Choose sustainable or recycled props to reinforce the brand’s green message
Common Challenges & Solutions
Reflective Products
Challenge: Unwanted reflections and glare on glass, metal, or glossy surfaces.
Solutions:
- Use polarizing filters to control reflections
- Set up a light tent or softbox
- Position lights at 45-degree angles
- Use black or white cards to control reflections
Complex Textures
Challenge: Capturing detailed textures in fabrics, fur, or transparent objects.
- Use diffused lighting to highlight texture
- Experiment with side lighting
- Consider focus stacking for depth
- Adjust contrast in post-processing
Budget Constraints
Challenge: Creating professional photos with limited resources.
- Create DIY lighting setups with household lamps
- Use white foam board as reflectors
- Maximize natural window light
- Learn basic photo editing skills
Frequently Asked Questions
What’s the best type of photography for e-commerce?
White background photography remains the industry standard for most e-commerce platforms. However, complement these with lifestyle shots to show products in use and create emotional connections.
How do I create a professional setup at home?
Start with a stable table, white backdrop, and good lighting (natural or artificial). A smartphone with a tripod can work well for beginners. Consider investing in a basic lighting kit and backdrop stand as you grow.
What are affordable lighting options?
Consider LED ring lights, portable softboxes, or DIY solutions using clamp lights with diffusion material. Natural window light with reflectors can also produce excellent results.
Do I need professional editing software?
While professional software can help, many free alternatives like GIMP or Capture One Express offer enough features for basic editing. Focus on mastering white balance, exposure, and basic retouching first.
Final Thoughts & Expert Recommendations
Success in product photography comes from understanding both technical excellence and creative storytelling. Whether you’re just starting or looking to elevate your existing skills, remember that great product photography is an investment that pays off in increased sales and brand recognition.